Jeep Celebrates Its 75-Year Heritage At The 2016 Geneva International Motor Show​



Jeep® and its legendary spirit are returning to the 86th Geneva Motor Show with a stand "packed" with history and excitement where the models of yesteryear will meet those of tomorrow to celebrate the brand's 75th Anniversary.

As is Jeep tradition, the legendary brand is introducing a special edition, on all models of the current line-up, to celebrate the 75th Anniversary, which will be available in dealerships across the UK from the second quarter of 2016. More than just celebrating this important achievement, it's also a milestone in the brand's ambitious future, faced with the same determination which made 2015 the best year for sales for Jeep in the UK.

Produced in limited quantities - with only 8,000 units available for the entire EMEA region - all of the 75th Anniversary models are distinguished by a new livery, a 75th Anniversary badge, low gloss bronze-coloured rims, bronze and orange-coloured exterior inserts and exclusive interiors with seats sporting the 75th Anniversary logo in relief.

To celebrate this momentous milestone, there will be three vintage models on show at the Motor Show alongside four examples of the new 75th Anniversary special editions, as well as a Jeep Time Machine, which enables visitors the chance, through the Oculus Technology, to get close to the iconic models that made the brand what it is today.

For more information about the 75th Anniversary editions, visit: http://www.jeeppress-europe.com/

Also exhibiting on the stand in Geneva, Jeep will be presenting a new limited edition Grand Cherokee SRT Night. It features a stealth-like appearance with the front grille bezels, B and C pillars and side window surrounds all adorned in Matt Black. The front applique is Satin Black, as is badging on the bonnet and rear lift-gate.

Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

Tracing the 75 years of history which connect today's Jeep range to the first original 4x4 of 1941 means browsing some of the most legendary pages in books of the modern automotive industry.

It all started in 1941 with the production of the unstoppable Willys-Overland MB. In 1945, at the end of the war, it was transformed into the first non-military Jeep named CJ-2A ( "CJ" stands for Civilian Jeep), which became the first modern off-road vehicle.

The legendary US brand also pioneered the SUV (Sport Utility Vehicle) segment, one which is particularly appreciated by the public. It was 1946 when the Willys Wagon, a station wagon with a closed body entirely made of steel, rolled off the lines (its four-wheel drive version dates back to 1949). Since then, Jeep has led the evolution of this category by continuously introducing innovations, like the Jeep Wagoneer, the forerunner of today's Grand Cherokee, which created the "Premium Large SUV" segment in 1963

Two decades later, in 1984, the Jeep Cherokee (XJ) was launched. With this model, that was the first SUV with a unibody, Jeep introduced a further innovation and created a new category of SUVs. The new chassis allowed for increased rigidity, considerably decreased weight and improved fuel efficiency. A similar leap forward was made by Jeep in mid-1992 with the first generation of the top-of-the-line Grand Cherokee, which over the years would define the new reference standard in terms of style, quality and performance in the Premium SUV segment. The flagship would be enhanced over the next three generations with new technological features to perfect the car's on- and off-road handling capacities and achieve unprecedented levels of excellence.

A further Jeep milestone was in 2007 with the launch of the Wrangler Unlimited, the only open air 4 doors 4x4. The Wrangler - first launched in 1987 and currently in its third generation - is the direct descendant of the original 1941 Willys-Overland MB and the expression of the most authentic Jeep values. The success of the model is due to many factors, but above all its natural flair for customization, as demonstrated by the sequence of special versions, some in limited edition, that have been launched over the years. Each one celebrates an important anniversary or grueling location where Wrangler is known to show off its best attributes, while ensuring a peerless driving experience every time.

Another key year was 2013 when rear axle disconnect - engineered to reduce wasted energy when 4x4 mode is not in use - debuted on the Jeep Cherokee for the first time in the "Mid-size SUV" segment. But that was not all. The new Jeep Cherokee was also the first "Medium SUV" to fit an automatic nine-speed transmission to give excellent performance, low emissions and improved fuel efficiency.

A new chapter in the brand's legendary history was opened in 2014 with the launch of Renegade, the first Jeep to enter the increasingly relevant "Small SUV" segment. Built in Italy and sold in more than 100 countries worldwide, Jeep Renegade was the first in its category to fit a nine-speed automatic transmission for superior performance both on- and off-road. And, it was the first SUV in its segment to come with rear axle disconnect combined with state-of-the-art 4x4 Jeep Active Drive and Jeep Active Drive Low.